Ad Specs

Situation Publishing online advertising specifications

All ad formats across our brands…

Ad Units

Roadblock

A Roadblock is not an individual ad unit.

A Roadblock on a Situation Publishing publication means “All the ads on a page”. It “blocks” the competition.

No other ads from other companies will deliver on the same page.

Recommended Roadblock Ad Set – The Register & The Next Platform

Desktop/Tablet: 2 x Brand Width, 1 x DMPU or 3 x Brand Width
Mobile: 1 x DMPU, 2 x MPU

Recommended Roadblock Ad Set – DevClass & Blocks&Files

Desktop/Tablet: 2 x Brand Width, 1 x DMPU
Mobile: 1 x DMPU, 2 x MPU

Any of these units can be substituted for a Billboard, Superleader, Leaderboard, MPU or DMPU (max 1 DMPU per page) for Desktop/Tablet delivery, and any of these units can be substituted for an MPU or DMPU (max 1 DMPU per page) for Mobile delivery.

View Example Roadblock
Note: This example shows four ad units; in production only three will deliver together on a page.

Leaderboard

Dimensions: 728×90

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

View Example Leaderboard

Superleader

Dimensions: 970×90

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

View example super leader

Billboard

Dimensions: 970×250

File load (max): 200K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

View example billboard

Brand Width

Dimensions: 1200 x 270 or Responsive HTML 100% Width x 270 Height

File load (max): 200K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

Brand Impact

** Available on The Register and The Next Platform **

Dimensions: 1200 x 600 or Responsive HTML @ 100% Width x 600 Height

File load (max): 250K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

MPU

Dimensions: 300×250

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

View example MPU

DMPU

Dimensions: 300×600

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

View example DMPU

Mobile Parallax

Dimensions: 720 x 1624

File load (max): 150K

Static images only. No animation.
Site-served. Image must be ‘local’. Tracking via 1×1 pixel.
Image will be scaled to fit the users device.
The bottom 494px must be left blank.

View example Parallax ad (Mobile only)

Mobile Parallax Specs (PSD)

Native Article Overlay

A Native Ad styled and positioned to match the publication and look like an article.
Specs very by publication, please contact us for details.

Bespoke Units

If you don’t see the ad unit you’re looking for here, drop us a line.

File formats:
GIF, JPG, PNG, HTML5
All images should be optimised for the smallest possible file size.
HTML and Javascript should be minified. No output to console.log

Serving:
1st Party – Ad and click-through URL
3rd Party – we use Google Ad Manager (GAM), so if you use Google Campaign Manager please supply InRed tags, otherwise script or iframe tags are fine. Some units can only be locally served, tracking via 1×1 pixel.

Video specs:
Video and Audio must be user initiated (onclick or onmouseover).
Must include function to pause/mute.

Expandable:
On request. Please get in touch. Expandable only onclick.
Must include ability to contract back to initial size.

Should you have any queries, do not hesitate to contact our Operations team: ads@situationpublishing.com