Ad Specs

Situation Publishing online advertising specifications

All ad formats across our brands.

Should you have any queries, do not hesitate to contact our Operations team: ads@situationpublishing.com

Accepted file formats: 
GIF
JPG
PNG
HTML5
All images should be optimised for the smallest possible file size. HTML and Javascript should be minified. No output to console.log

Serving:
1st Party – Ad and click-through URL
3rd Party – we use Google Ad Manager, so if you use Google Campaign Manager (formerly DFA) please supply InRed tags, otherwise script or iframe tags are fine.

Video specs: 
Both Video and Audio must be user initiated (onclick or onmouseover).

Expandable:
Expandable onclick –  Must include button to contract back to initial size.

Ad Specs

Leaderboard

Dimensions: 728×90

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

 View example leaderboard

Superleader

Dimensions: 970×90

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

 View example super leader

MPU

Dimensions: 300×250

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

 View example MPU

Billboard

Dimensions: 970×250

File load (max): 200K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

 View example billboard

Newsletter ad

Dimensions: 468 x 60

File load (max): 40K (Image only)

Notes: Newsletter sponsorships are sold on a per day or per week basis.
Click tracking only, no impression tracking – send ad and click-through.

DMPU

Dimensions: 300×600

File load (max): 150K

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

 View example DMPU

Mobile Parallax

Dimensions: 720 x 1624 (Image will be scaled to fit the users device.)

File load (max): 150K

Static images only. No animation.

 View example Parallax ad (Mobile only)

Mobile Parallax Specs (PSD)

Skin

Skins are 1920px x 1080px, up to 200K.
1,000 pixels down the middle is obscured by the site itself and should be kept blank.
Important messaging/CTAs should be clear on a 1280×768 resolution screen.

Skins only display on large screen resolutions (generally desktop and not mobile).

Live Example Skin

Skin Template (PSD)

Roadblocks

A Roadblock is not in itself an ad. A Roadblock means “all the ads on the page”, and will include a number of the ad units listed above. The exact set of ads will vary depending on the user’s device resolution.

 View example Roadblock

Bespoke Ad Units

If you don’t see the ad unit you’re looking for here, drop us a line.