Ad Specs

Situation Publishing online advertising specifications

Including all our ad formats across our brands along with delivery information and contact details.

Should you have any queries, please do not hesitate to contact our Ad Operations team at: ads@situationpublishing.com

Accepted file formats: 
GIF
JPG
PNG
HTML5
All images should be optimised for the smallest possible file size. HTML and Javascript should be minified. No output to console.log

Serving:
1st Party – Ad and click-through URL
3rd Party – we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine.

Video specs: 
Auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.

Expandable:
Expandable onclick –  Must include button to contract back to initial size.
On mouse over – Maybe, but please check first.

Desktop and mobile ad units

Ad Specs

Leaderboard

Dimensions: 728×90

File load (max): 150K (HTML5) | 50K (Image)

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

Expansion (max): 728 x 270

Expansion direction – Down

MPU

Dimensions: 300×250

File load (max): 150K (HTML5) | 40K (Image)

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

Expansion (max): 600×300

Expansion direction – Down and left

Superleader

Dimensions: 970×90

File load (max): 150K (HTML5) | 50K (Image)

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

Expansion (max): 970 x 300

Expansion direction – Down

DMPU

Dimensions: 300×600

File load (max): 150K (HTML5) | 50K (Image)

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

Expansion (max): 600×600

Expansion direction – Left

Billboard

Dimensions: 970×250

File load (max): 150K (HTML5) 50K (Image)

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

Expansion: No

Notes: Billboards are one of the IABs ‘Rich Media Branding Units’
Full details: https://www.iab.com/guidelines/rising-stars-ad-units/

In line with most of the industry, we do not insist on a close button to collapse the ad; however if it is collapsible, it must pull the site up with it.

Portrait

Dimensions: 300×1050

File load (max): 250K (HTML5)

Subsequent load (max): 2.5MB (HTML5, polite) | 20MB (HTML5, user-initiated)

Expansion: No

Notes: Portrait ads are one of the IABs ‘Rich Media Branding Units’

Filmstrip

Dimensions: 300×600

File load (max): 200K (HTML5)

Subsequent load (max): 2MB (HTML5, polite) | 10MB (HTML5, user-initiated)

Expansion: No

Notes: HTML only – 3rd party only

Button

Dimensions: 300×100

File load (max): 100K (HTML5) | 20K (Image)

Expansion: No

Welcome ad

Dimensions: 640 x 480 or 800 x 600

File load (max): 200K (HTML5) | 60K (Image)

Expansion: No

Notes: Welcome Ads are full page overlays which serve only on the first page of the user’s session (hence ‘Welcome’). They display for 15 seconds and then disappear to reveal the page underneath.The user may hit ‘Skip’ to remove the ad earlier.

Smartphone banner

Dimensions: 300×50

File load (max): 60K (HTML5) | 30K (Image)

Expansion (max): 300×250

Expansion direction – Down

onclick/touch – only. Must include button to contract back to initial size.

Notes: Smartphone Banners run on The Register’s Mobile site and/or our Mobile Apps (iOS and Android).

Parallax ad

Dimensions: 518 x 720

File load (max): 150K (Image only)

Expansion: No

Smartphone wide banner

Dimensions: 320×50

File load (max): 60K (HTML5) | 30K (Image)

Expansion (max): 300×250

Expansion direction – Down

onclick/touch – only. Must include button to contract back to initial size.

Notes: Smartphone Banners run on The Register’s Mobile site and/or our Mobile Apps (iOS and Android).

Newsletter ad

Dimensions: 468 x 60

File load (max): 40K (Image only)

Notes: Newsletter sponsorships are sold on a per day or per week basis.
Click tracking only, no impression tracking – send ad and click-through.

Smartphone Interstitial

Dimensions: 300×250

File load (max): 100K (HTML5) | 40K (Image)

Notes: Smartphone Banners run on The Register’s Mobile site and/or our Mobile Apps (iOS and Android).

Smartphone Adhesion banner

Dimensions: 320 x 50 or 300 x 50

File load (max): 60K (HTML5) | 30K (Image)

Notes: Smartphone Adhesion Banners are one of the IAB’s ‘Mobile Rising Star’ units.They are the same size as a Smartphone Banner or Smartphone Wide Banner, but with slightly different specs. The main difference is that they occupy a fixed position at the bottom of the display device, such that they remain visible as the reader scrolls up or down the page.

Roadblock: 
A Roadblock is not in itself an ad. A Roadblock means ‘all the ads on the page’. This can be any combination of :

  • Top Leaderboard or Super Leader
  • Top MPU or Double MPU
  • Mid MPU (optional)
  • Bottom Leaderboard or Super Leader (optional)
We optionally also incorporate a ‘Skin’ which sits to the left and right of the page in the otherwise unused space.
Skins are either :-
  • a flat color – HEX value required (non-clickable); or
  • an image (optionally clickable).
Skins are 1920 x 1080, and up to 200K. 1,000 pixels down the middle is obscured by the site itself and should be kept plain. Any important messaging/CTA should be clear on a 1280x768px res screen (1260x640px visible once you consider the browser menus, scroll bar etc). 
  

Text link:
Between 40 and 60 characters of plain text, inclusive of spaces and punctuation, and click-though URL.

Click counting only.

No impression tracking or reporting.
 

Bespoke ad units: 
If you don’t see the unit your looking for here, just ask.

We’ve run all kinds of ad units at various times, and we’re generally quite accommodating.
We can deliver most of the AIB’s display and mobile ‘Rising Stars’.
We may also be able to help you resize or re-purpose your existing assets to fit with our specs. Again, just get in touch.